1. Information We Collect

We collect personal information to provide, personalize, improve, and promote our services. Here’s a breakdown of the types of data we collect:

a. Information You Provide

When you use our services—such as creating an account, filling out your profile, contacting support, or joining a contest—we may collect:

• Name, email, phone number, location
• Profile data (e.g. avatar name, appearance)
• Content you upload or create
• Messages or posts within our forums or chats

If you sign up through third-party platforms (e.g. Facebook, Google), we may receive data like:

• Your name, email, and profile photo
• Location, gender, date of birth
• Social ID and friend list (only if you permit)

We only use this data to enhance your experience and never share your contacts without your permission.

b. Information Collected Automatically

When you use our services, we may automatically collect:

• Device information (type, operating system, screen size, advertising identifier)
• IP address, browser language, time zone
• Precise location (only if you grant permission; used to match you with nearby users)
• App usage data (features used, session time, purchases, interactions)
• In-app activity like achievements, levels, and virtual currency usage

How we use automatically collected data: This information helps us operate the service, personalize content, deliver targeted advertising, perform analytics, and detect and prevent fraud.

2. How We Use Your Information

We use the data collected to:

• Operate and improve our services
• Personalize your experience (including content and advertising)
• Send updates, news, and promotions (based on your preferences)
• Troubleshoot issues and monitor performance
• Prevent fraud, ensure account security, and enforce our terms
• Deliver interest-based advertisements and measure ad effectiveness

We may also use this data in aggregated form for analytics purposes.

3. Social Features

If you connect your account to a social platform, we may receive certain data as permitted by that platform’s policies. We may also let you invite friends or share your activity on your social profiles. This is always optional.

4. Cookies and Tracking Technologies

We and our partners use technologies like cookies, SDKs, and tracking pixels to:

• Remember your preferences
• Analyze usage and performance
• Deliver personalized ads (based on your interests)
• Authenticate and secure accounts

You can control or disable cookies through your browser or device settings.

5. Advertising

We may show personalized ads within our services or on other platforms. These are served by trusted partners using non-identifiable data such as your device info, in-app behavior, or general location. For more targeted advertising, we may use your advertising identifier and IP address.

You can opt out of interest-based ads in your device settings (e.g., “Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization” on Android). Additionally, you can visit the Google Ads Settings at https://adssettings.google.com to control how Google personalizes ads to you. For a broader industry opt-out, you may use the Digital Advertising Alliance (DAA) opt-out tool or the Network Advertising Initiative (NAI) opt-out page.

6. Data Security and Retention

We use industry-standard security measures to protect your data. We retain your personal information only as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods:

• Account and profile data: Retained for as long as your account is active, plus up to 24 months after account deletion for fraud prevention and legal compliance.
• Usage data and automatically collected information (including IP address and device identifiers): Retained for up to 14 months.
• Contact information provided via support inquiries: Retained for 12 months after resolution of the inquiry.
• Cookies and tracking data: Retention varies by cookie type; session cookies expire when you close your browser, persistent cookies may remain for up to 24 months.

You may request deletion of your data at any time (see Section 7). After the retention period expires, your data will be securely deleted or anonymized.

7. Your Rights

Depending on your region, you may have rights to access, correct, or delete your personal data. To make a request, contact us at businessdev@coolplay.cn.

You also have the right to withdraw consent for data processing at any time, and to lodge a complaint with a supervisory authority if applicable.

8. Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we’ll notify you through our services or other means.

Contact Us

HealthFocusOnline
Email: businessdev@coolplay.cn